Logo Use Guidelines

Deer Creek Schools Trademark Policy

The Board of Education recognizes the importance of protecting its trademarks and trade names from unauthorized use. It is, therefore, the policy of the Board to implement a trademark registration and licensing policy as follows: 

• All of the trademarks, service marks, trade name logos and/or symbols of Deer Creek Public Schools including the name Deer Creek Public Schools are registered trademarks with the Secretary of State, State of Oklahoma, or are entitled to protection under the common law.
•  It is the policy of the Board to actively defend its trademark status. Any use of a Deer Creek Public Schools trademark must have prior written approval of the Superintendent or designee and must be produced, manufactured, or sold under license by Deer Creek Public Schools. All uses of a Deer Creek Public Schools’ logo must adhere to the logo use guidelines outlined by the district.

Deer Creek Public Schools
Board of Education Policy KP
Approved 03/10/25

Approval Process

All requests for logo use must be made in writing, via an online form available on the district website,  at least ten working days in advance of the inquirer’s deadline.

The request should include: 

• Applicant’s name, organization, title, and contact information; 
• Specific logo requested 
• Purpose (group fundraiser, partnership identification, promotion, etc.); 
• Medium in which it will be used (on clothing, novelty items, in flyers, publications, etc.); 
• Design mock-up in which the logo will be used;

All questions and requests for logo use in publications – including flyers, advertisements, websites, etc. – should be directed to: 

Maggie Leftwich, Public Information Officer
Deer Creek Administration Building 
20701 N. MacArthur Blvd., Edmond, OK 73012
405-960-3370
margaretleftwich@dcsok.org 

Sanctioned Use of Logo

The district appreciates the fundraising efforts of our sanctioned groups – booster clubs, PTOs, etc. – and will work closely with them to help with promotions while maintaining the use of the Deer Creek trademarked logo. 

In general, groups are expected to indicate – either by symbol or name – their sport or organization on the logo-related item being created. Any non-specific sport/activity logo wear or novelty item created by a sanctioned group must be ordered through the Deer Creek online store, with a minimum ten percent (10%) markup on each item which will be paid to the district. Groups are limited to two (2) generic, approved logo-related designs per school year, beginning in August 2025. This process allows the district to prevent competing sales on similar items and preserves the integrity of the district brand. 

Apparel & Merchandise

1. Given to student organizations

• Apparel given to student organizations, particularly athletic teams can adversely affect the district's Title IX compliance if not done in a fair, balanced, and coordinated way.
• All products and donations to students, student organizations or teams should be approved in writing by the athletic department or school administrator prior to promotion or distribution and do not violate the district’s NIL policy. 

2. Sold
   • All fundraising apparel/merchandise must comply with the guidelines provided during the sanctioning process. 
   • If apparel/merchandise utilizes district marks, it must be approved by the district following the process outlined in this document.